Help 4 of 9

Brand setup

Name, website, logo, colours, font, caption language, tone and disclosure: what every post is made with.

Narrated recordingof the real app0:36

Steps

  1. Open Setup and choose the Brand step.
  2. Set the brand name and website. Pull logo and colours from the site reads them for you, or Upload logo.
  3. Set the four colours posts are rendered in: background, text, accent and muted.
  4. Choose the font and the caption language.
  5. Pick a tone and check the affiliate disclosure, then press Save and continue.
Not shown in the video. The deeper voice profile (keywords, notes and topics) comes from the website wizard; see the content plan tutorial.

Transcript

Your brand lives in Setup, on the Brand step. It is what every post is rendered and written with.

Give the brand its name and website. Pull logo and colours from the site reads them for you, or upload a logo yourself.

Four colours drive every render. Background, text, accent, and muted.

Choose the font the cards are set in, and the language captions are written in.

Pick a tone of voice. It shapes the wording of every caption.

The affiliate disclosure is added to your posts, and it stays on by default. Save and continue, and the next render uses all of it.